Love’s a
3 letter word

Love’s a
three letter word

Together with some of Germany’s greatest influencers we launched an edgy condom brand - as smooth as can be.

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Challenge

WTF launched as a new condom brand in Germany, co-founded by influencers. As a newly born brand, it lacked awareness and consideration among young target groups.

Solution

We hit WTF's balance of wokeness and prank fun. Merged ideology with quirk, from sponsoring AFD congress (no reproduction please) to pioneering 
meme trends.

Solution

We quickly found the sweet spot for all things WTF: right at the center of consumer wokeness and prank fun. We wanted to convey ideological messages (and initiatives) while still being relatable, quirky and easygoing. This distinct positioning resulted in a creative firework, ranging from sponsoring the AFD congress (no reproduction, please!) becoming a pioneer in meme culture.

Results

24k

followers in less
than 24h

54k

followers in less
than 48h

#1

condom brand
on social

20k

condoms
sold in 30
minutes
after launch
Back to cases

Results

Oh btw, the strategy has been so successful, that it has been rolled out to all markets. (Not to brag or anything…)

24k

followers in less than 24h

54k

followers in less than 48h

#1

condom brand on social

20k

condoms sold in 30 minutes after launch
Back to cases

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TikTok

Contact
Imprint
Data Policy
charles & charlotte
Ritterstraße 12-14
10969 Berlin
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