Upper Hand is a tech-enabled protective fashion brand that designs face mask disinfecting themselves. For the launch, we needed to develop a social media identity that touches heart and minds during a global pandemic.
We put the brand’s differentiating technology at the forefront of our communication strategy. In contrast to our competition stirring up fear, we fought off negative sentiment and positioned Upper Hand as the leading voices optimism and positivity. The look & feel of our production was friendly, encouraging and uplifting.
An engagement rate of 9.28% outbeats the competition. The channel shows a 4-digit growth month over month. A view rate of 30.43% sets a new industry standard. Mask on and #UpgradeToUpperHand.
in a month