Challenge

While the market for crystals grows year over year, they are still connected to witchcraft and shady circus tent magicians. In short: They are not cool, so we set ourselves the goal to change that!

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Solution

Your local crystal dealer! We developed the brand Spiritual Babe from A to Z, launched our own online shop and positioned the spar- kling beauties as the height of fashion. Our comms strategy leveraged the magic of social media marketing: limited edition drops, share- able memes and charity engagement.

Results

Spiritual Babe launched – and was literally sold out in minutes. Every new arrival is out of stock within hours. Instagram followers sky- rocketed to 4-digit numbers in a few days. Sales explode every month by +100% and last but not least we turned crystals into stylish Gen Z lifestyle territory!

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