Challenge
While the market for crystals grows year over year, they are still connected to witchcraft and shady circus tent magicians. In short: They are not cool, so we set ourselves the goal to change that!
Solution
Your local crystal dealer! We developed the brand Spiritual Babe from A to Z, launched our own online shop and positioned the spar- kling beauties as the height of fashion. Our comms strategy leveraged the magic of social media marketing: limited edition drops, share- able memes and charity engagement.
Results
Spiritual Babe launched – and was literally sold out in minutes. Every new arrival is out of stock within hours. Instagram followers sky- rocketed to 4-digit numbers in a few days. Sales explode every month by +100% and last but not least we turned crystals into stylish Gen Z lifestyle territory!
LOGO DESIGN
L
O
G
O
D
E
S
I
G
N
P
A
L
E
T
T
E
S
T
I
C
K
E
R
S
STICKERS
WEBSITE
W
E
B
S
I
T
E
F
E
E
D
L
O
O
K
FEED LOOK
R
E
S
U
L
T
&
D
A
T
A
+2000
followers (in a few days)
6.8%
engagement rate
+100%
monthly growth in sales
RESULTS & DATA
6.8%
engagement
rate
+2000
followers
(in a few days)
+100%
monthly growth
in sales
ROCK CRYSTAL LAUNCH
AMETHYST LAUNCH
CELESTITE LAUNCH
LABRADORITE LAUNCH
BLACK TURMALIN LAUNCH
ROSE QUARTZ LAUNCH
SELENIT LAUNCH
PYRIT LAUNCH
MEMES