During COVID-19 restaurants all over Germany had to shut down and went from 100% to 0% revenue within one day. Pho Noodlebar, a Vietame-
se street food joint in Berlin, didn’t want to leave the custo- mer unserved. They launched their very own delivery service and needed help promoting it.
We developed three different messaging strategies capitalising on the present consumer need: being afraid of leaving the house, being bored of always eating the same and supporting local bus- inesses (#WeAreInThisTogether). All messages were rolled out in a prospecting and retargeting fun- nel and led to the brand’s “order online page”.
The transition from online to off- line was as smooth as Pho’s nood- le soups themselves. Within only a couple of days, the performance campaign generated more than 1.2 million impressions, 5.000 add to cart events and an estimated re- turn of advertising spend of 6.29. Hungry mouths and empty wallets were full again.