Lipton Ice Tea Switzerland wanted to generate leads by giving away Tomorrowland tickets. However, a fragmented media landscape and decreasing user attention are threatening a frictionless customer journey. It becomes almost impossible to generate leads at a first touch.
In order to guide the user through the customer journey, we developed a full funnel and cross-channel media strategy. It functions like a Trojan Horse. First, we engaged the user with a non-promotional creative. Second, we retargeted everyone who’s been in touch with our social profile and directed them to our landing page. Third, we ran a final retargeting ad to those who’ve initiated but not completed the checkout process.