THE CHALLENGE

Lipton Ice Tea Switzerland wanted to generate leads by giving away Tomorrowland tickets. However, a fragmented media landscape and decreasing user attention are threatening a frictionless customer journey. It becomes almost impossible to generate leads at a first touch.

THE SOLUTION

In order to guide the user through the customer journey, we developed a full funnel and cross-channel media strategy. It functions like a Trojan Horse. First, we engaged the user with a non-promotional creative. Second, we retargeted everyone who’s been in touch with our social profile and directed them to our landing page. Third, we ran a final retargeting ad to those who’ve initiated but not completed the checkout process.

THE CHALLENGE

With a middle five-digit budget, we generated more than 20K leads. More importantly though, social was 81% cheaper than SEA and the CPA could even be reduced by 24% throughout the course of the campaign.