The smaller you are, the louder you need to be. So, we acted accordingly and dropped the F-Bomb:  “F*CK VEGANS - NOW THERE IS AN APP FOR THAT”. To ensure our creative platform succeeded, we translated the bold message into various creative formats (e.g. UGC Reviews, Comedy Stunts, catchy Single Images). In total, we tested 30+ creatives, 13+ copies and 100+ ad combinations in just a few days. We even tested and scaled within the same campaign.