Challenge

The Green Future Project is an easy and accessible way to neutralize your carbon footprint. It’s a simple subscription package that starts at as little as 1.40€ a week. An amazing project with the goal to help preserve our planet for both current and future generations. But one thing was missing: a social media brand guide.

Solution

Unlike competitors use fear as their USP, we turned the Green Future Brand into a fresh and accessible community for all climate-woke individuals. We created a brand guide that focussed on hope in an entertaining and fun way. Incorporating modern illustrations, edutainment and even jokes helped the brand to appeal in a livery and charming manner instead of frightening them.

Results

The brand has yet to launch on social media. And we are more than proud to have contributed to their social presence. 

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Logo rededsign for better
readability in small screens.

GFP_Logo_new

Primary logo

Secondary logo

LOGO REDESIGN

Primary logo

Secondary logo

GFP_Logo_bright_new

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RESULT & DATA

8%

engagement
rate

100%

client happiness

10K

RESULT & DATA

8%

engagement
rate

10K

planted
trees

100%

client satisfaction

FEED LOOK

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