ELBREDEREI ABICHT:
REBRANDING

The Challenge:

The
Challenge:

Rainer Abicht Elbreederei is the no.1 in one of Germany’s toughest places: the port of Hamburg. The family business has offered harbuor tours since 1926.

In 2019, it was finally time to bring the brand’s legacy to social media.

The
Solution:

We wanted to make people feel the beautiful roughness of Hamburg’s main sight. We developed a brand identity thriving at the edge of two cultural momentums: authenticity and In stagrammability. This is what we coined and branded as harbor romance.┬á

Abicht belongs to the port of Hamburg and the port of Hamburg belongs to Abicht. That’s the brand’s signature story.

Abicht_Instagram

The
Results:

Within only one month, the new identity turned Abicht into the top dog on social: The engagement rate on instagram skyrocketed to 24% (3x better than average).

The channel itself grew by 138% faster compared to the weeks before the launch. And on Facebook, we even acquired 5x more followers than in the previous month.

Photo Production